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HARRISON LEFRAK ON THE LEFRAK FAMILY'S REAL ESTATE STRATEGY

5 MIN WATCH

September 16, 2021

Harrison LeFrak on the LeFrak family's real estate strategy

Harrison LeFrak, VP of LeFrak Developments
Real Estate

Key takeaways

  • Harrison LeFrak, Vice Chair and Principal of Lefrak, discusses his family's long-standing investment strategy into opportunistic opportunities in commercial and residential real estate in the tri-state area and Florida.
  • LeFrak invests in high barrier to entry markets - such as Manhattan - and where there is reason to believe demand will be high but supply will be unable to increase to meet it.
  • Ultimately, they're optimizing for capital preservation and both want to and have been able to endure crises successfully and come out the other side, able to take advantage of favorable pricing.

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